I help organizations build the right thing.

Research and innovation leader with 12+ years directing human-centered strategy for Fortune 100 companies. I bring clarity to the earliest, most ambiguous stage of product and service development — turning complex insight into executive-ready direction that moves organizations forward.

I've led programs at Salesforce, Autodesk, Medtronic, and the World Economic Forum. My work has informed C-suite decisions, shaped platform strategies, and created frameworks teams still use.

A Little About Me

I love contributing by…

  • Planning & delivering kickass qualitative design research & synthesis

  • Wrangling multiple workflows to align seamlessly to a desired outcome

  • Using empathy & creative problem solving to gain influence and impact on strategic initiatives

I’m passionate about…

  • Helping people thrive

  • Building healthy, functioning communities & teams

  • Technology that empowers us to be more human (by doing the inhuman stuff for us)

Cheryn Flanagan, Senior Director Health & Life Sciences

“Laura's collaborative approach fostered a highly productive team environment, where diverse perspectives were valued and integrated seamlessly into our strategies. Her leadership style, characterized by clarity, empathy, and a relentless pursuit of excellence, inspired everyone around her to perform at their best.”

Megan Enright, Product Design Director

“Laura is an exceptional strategic thinker and project leader. While at Sequence, her mentorship and contributions to the Service Design practice were invaluable, and enhanced my own understanding of service design thinking.”